Love and Death: Would you like a little romance with your action?

Many times we are told to not cross genres, but is this rule written in stone? Can our writing be stronger if we add a little of this and a little of that? I heard local author, Jayne Ann Krentz aka. Jayne Castle, aka Amanda Quick speak. She wanted write across genres and now publishes under all three names. A little of this and a little of that.
Author, Deborah J. Ross tells us to put a little romance in our action:
"Crossing genres is hot business these days: science fiction mysteries, paranormal romance, romantic thrillers, Jane Austen with horror, steampunk love stories, you name it. A certain amount of this mixing-and-matching is marketing. Publishers are always looking for something that is both new and "just like the last bestseller." An easy way to do this is to take standard elements from successful genres and combine them.
As a reader, I've always enjoyed a little tenderness and a tantalizing hint of erotic attraction in even the most technologically-based space fiction. For me, fantasy cries out for a love story, a meeting of hearts as well as passion. As a writer, however, it behooves me to understand why romance enhances the overall story so that I can use it to its best advantage.
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